OUR METHODOLOGY
People buy on emotion and justify with logic. We tell your story as a sequence throughout your customers’ journey with incentives to take action so good, they’d feel silly if they don’t.
Sequential messaging involves delivering a series of messages to a target audience in a specific sequence to nurture prospects, gradually building engagement, trust, and interest.
IN THEORY
A CUSTOMER JOURNEY IS LINEAR
IN REALITY
IT'S COMPLICATED
KEEP IT SUPER SIMPLE
3-STAGE ACQUISITION FUNNEL
TOP FUNNEL (TF)
First-time visitors are introduced to the brand with a focus on brand awareness and securing interest
MIDDLE FUNNEL (MF)
Remarketing campaigns across various channels are focused on deepening interest and desire
BOTTOM FUNNEL (BF)
We focus on converting those close to making their decision with ads and content encouraging action
SAMPLE SEQUENCE
5-TOUCH POINT SEQUENCE
