OUR METHODOLOGY
Marketing automation is the use of software and technology to automate repetitive, manual marketing activities. We develop a Marketing Operating System (MOS) to execute your marketing plan.
It serves as a foundational tool for streamlining marketing operations, improving analysis, and optimising the overall effectiveness of marketing efforts.
SAMPLE AUTOMATION STRATEGY
APPLICATION
USE CASES
SEGMENTATION
Segmenting your customers is an important step in automating your marketing strategy, but that alone won’t give your sales a boost if you’re inundating your customers through email or social media.
An effective tactic that large and small businesses alike use is email drip campaigns as part of your Direct Response Marketing strategy. With this method, you’ll send pre-written emails in intervals according to your customer categories. It’s important to monitor your customers’ interactions to see just how short or long of a period you should wait between your next personalised marketing message. If you market too aggressively, you could turn customers away. But if you wait too long, you risk them choosing a competitor.
ABANDONMENT
If a customer leaves an abandoned cart, it means they had a genuine interest. In that case, you could create an abandoned email tailored to the product, explaining its features in more detail and how it will benefit them.
Let’s face it—everyone loves to feel like they’re getting a good deal.