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Sequential
Messaging

People buy on emotion and justify with logic. We tell your story as a sequence throughout your customers’ journey with incentives to take action so good, they’d feel stupid if they don’t.

Sequential messaging involves delivering a series of messages to a target audience in a specific sequence to nurture prospects, gradually building engagement, trust, and interest.

KEY CONCEPTS
  1. Storytelling: Sequential messaging is effective for storytelling. Marketers can use this strategy to unfold a narrative over time, capturing the audience’s attention and curiosity with each message.
  2. Progressive Information: Each message in the sequence typically provides additional information or context. This can help educate the audience and address their questions or concerns, ultimately leading them closer to a decision.
  3. Engagement: The sequence is designed to keep the audience engaged and interested. Marketers may use a variety of content types, such as emails, videos, social media posts, or advertisements, to maintain the audience’s attention.
  4. Call-to-Action (CTA): Sequential messaging often includes specific calls-to-action at different stages of the sequence. These CTAs encourage the audience to take the next step in the desired conversion process, whether it’s making a purchase, signing up, or requesting more information.
  5. Timing: The timing of each message is crucial in sequential messaging. Marketers carefully plan when to deliver each piece of content to ensure that it aligns with the audience’s progression and needs.
  6. Personalisation: Personalisation is often integrated into sequential messaging to tailor the content to the individual’s preferences and behavior, making the messages more relevant and effective.
  7. Automation: Automation tools and marketing platforms are frequently used to orchestrate and deliver the sequence of messages. This ensures consistency and efficiency in reaching the target audience.
  8. Measurement and Optimisation: Marketers track the performance of sequential messaging campaigns to assess how well they are achieving their objectives. Adjustments can be made based on the data and insights gathered.

Sequential messaging is commonly used in various marketing contexts, such as lead nurturing, onboarding new customers, launching product promotions, and delivering educational content. When executed effectively, sequential messaging can lead to higher conversion rates, improved customer retention, and a more engaging and informative experience for the audience.

SEQUENTIAL MESSAGING

INTEGRATED MARKETING ON STEROIDS
Sequential Marketing Ribbon
AMPLIFY  YOUR  MESSAGE

Sequential messaging is communicating across different channels in a logical sequence with a consistent identity. It requires a powerful, unifying strategy and technical attention to detail. It’s not for the faint of heart.

SOCIAL MEDIA MARKETING

Social media isn’t just about talking to people, it’s about talking with people: interacting with customers to generate new business through word-of-mouth.

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SEARCH ENGINE OPTIMISATION

Search engine optimisation is not black magic. Nor is it rocket science. SEO is a puzzle: comprising thousands of little pieces that fit together nicely.

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PAY PER CLICK ADVERTISING

Pay per click advertising must be cash flow positive to make sense: we develop PPC strategies and optimise campaigns to maximise profitability and ROI.

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Alastair is a true pioneer and professional when it comes to online media and marketing. His depth of high level global experience, tenacity and sense of humour prove an excellent combination to achieve great results on any given project.

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01Alchemy are industry experts, they keep up to date with all the latest developments in a fast moving environment. The team provides well structured advice and can organise and deliver successful campaigns on time and on budget.

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Alastair is an enigma of the digital world! As an absolute master of online marketing, he is a forward-thinking individual and a true inspiration. He taught me half of what I know without even realising it and I am extremely grateful!

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HOW
WE
DO IT

Most businesses put marketing channels in silos: PR, SEO, PPC, Social etc. This is suboptimal. Digital marketing channels interact with each other in various ways and they should be integrated.

We adopt a sequential marketing approach to realise cost efficiencies and amplify your message across a range of platforms.

SEQUENTIAL MARKETING

INTEGRATED MARKETING ON STEROIDS
Sequential Marketing Ribbon
AMPLIFY  YOUR  MESSAGE

Sequential marketing is communicating across different channels in a logical sequence with a consistent identity. It requires a powerful, unifying strategy and technical attention to detail. It’s not for the faint of heart.

IN THEORY

A CUSTOMER JOURNEY IS LINEAR

IN REALITY

IT’S COMPLICATED
Customer Behaviour In Theory Customer Behaviour In Reality
Sequential Marketing Blueprint

THE ANSWER

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After this, there is no turning back. Register to download our blueprint and we’ll show you how deep the rabbit-hole goes.

SUCCESS STORY

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Schedule a call to ask how we helped Ministry of Villas become one of Asia’s leading luxury travel brands with sequential marketing.

Facebook Success
Instagram Success
Pinterest Success
Google Plus Success
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