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AI-Driven
Targeting

Big data is the new oil. We use 3rd party AI and machine learning algorithms to pinpoint your specific customer profile(s) and deliver messaging to precisely those you wish to target.

This approach goes beyond demographic-based targeting and enables marketers to make data-driven decisions based on a more comprehensive analysis of user behaviour, preferences, and interactions.

KEY CONCEPTS
  1. Data Collection: AI-driven targeting starts by collecting and analyzing vast amounts of data. This data can include information from online activities, such as website visits, social media interactions, search queries, and purchase history.
  2. User Profiling: AI algorithms create detailed user profiles by processing the collected data. These profiles can include information about a user’s interests, preferences, behaviors, and demographics.
  3. Segmentation: AI categorizes users into various segments or clusters based on their common characteristics and behaviors. These segments can be quite specific, allowing marketers to target niche audiences effectively.
  4. Predictive Analytics: AI can predict future user behavior and preferences based on historical data. This enables marketers to anticipate what products or content a user might be interested in.
  5. Personalisation: AI-driven targeting allows for highly personalized marketing campaigns. Marketers can deliver content, product recommendations, or advertisements that are tailored to each individual’s unique profile and predicted preferences.
  6. Optimisation: AI continuously optimizes targeting strategies by analyzing real-time data and adjusting campaign parameters. This ensures that marketing efforts remain effective and relevant over time.
  7. Retargeting: AI can identify users who have shown interest in a product or service but haven’t completed a purchase. Marketers can then use retargeting campaigns to re-engage these users and encourage them to take the desired action.
  8. Efficiency: AI-driven targeting can significantly improve the efficiency of marketing campaigns. By delivering relevant content to the right audience at the right time, it minimizes wasted resources and maximizes ROI (return on investment).

In summary, AI-driven targeting leverages the power of artificial intelligence and machine learning to enhance marketing efforts. It enables marketers to move beyond broad demographics and instead focus on individualized user experiences, resulting in more effective and personalized advertising and content delivery. This approach not only improves customer engagement but also increases the likelihood of conversion and customer retention.

10000
Hours

Experience

It takes a long time to be the best at what you do. The ten thousand hour principle holds that 10,000 hours of “deliberate practice” are needed to become world-class in any field.

MEET OUR TEAM

Khushboo

Khushboo

Chief Marketing Alchemist

Khushboo has over a decade experience managing and training teams. Her experience spans 25+ verticals giving her a wide lens to align business objectives with marketing strategies. Continuous learning ensures her strategies are ahead of the pack.

Taylor

Taylor

Chief Operating Alchemist

Taylor's strong management style and flare for developing key strategic messaging seamlessly blend to create a powerful marketing vision. Taylor's depth of industry experience includes; digital, radio broadcasting, tourism and events.

Prince

Prince

Chief Technology Alchemist

Prince wields boundless capabilities: crafting websites, apps, and programs using C++, C#, CSS, HTML, Java, JavaScript, PHP, Python, VB, XML, and more. When posed with challenges, his unwavering response is, "Yes, anything is possible."

Anushka

Anushka

Marketing Alchemist

Anushka is an expert in creating and executing marketing campaigns across a range of platforms. She analyses market trends, identifies audiences, and utilises multiple channels to ultimately drive brand growth and customer engagement.

Alastair

Alastair

Strategy Alchemist

Alastair has been at the forefront of the tech industry since the late 90’s: he has launched, managed and consulted to hundreds of companies. Al is a powerful strategist who combines strong management and technical experience.

San

Sanayaima

Technology Alchemist

Sanayaima lives at the bleeding edge of digital marketing: keeping up with fast-paced industry, identifying and commercialising new technology. San is a dynamic leader and mentor who inspires individuals to strive toward ever-higher levels of achievement.

Arpan

Arpan

Search Alchemist

Arpan is an expert in leveraging Google's various platforms and tools to create and manage highly effective search marketing campaigns. He specialises in optimising ad performance, enhancing search engine visibility, and maximising ROI.

Sara

Sara

Brand Alchemist

Sara knows the value of a brand and evaluates the strategic roles of a variety of disciplines including: advertising, direct marketing and social media. Sara is a master of combining them to provide clarity, consistency and impact.

Priyanka

Priyanka

Development Alchemist

Priyanka develops flawless websites: ensuring they function seamlessly and look visually appealing. She has an exhaustive knowledge of programming languages and coding techniques to create user-friendly and responsive online platforms.

Navjot

Navjot

Social Alchemist

Navjot is a software engineer with a love for social media: she has an incredible understanding of the algorithms that drive consumer behaviour and spends her days optimising websites, media, posts and analysing interaction to get the most out of every pixel.

Agata

Agata

Strategy Alchemist

Agata is a master of strategy, communication and merchandising. She has led million-dollar projects that span POS, product development, market analysis, competition analysis, price strategy, web development, graphic design, product design and 360° media.

Sean Ob

Sean

Design Alchemist

Sean is one of the original Woo-Workers recommended by WooThemes, the makers of WooCommerce which was acquired and integrated into WordPress. In other words, Sean is regarded as one of the best web designers in the world.

Alberto

Alberto

Media Alchemist

Alberto is a professional photographer, videographer, director, editor and drone pilot. He is a creative genius and works tirelessly until the creative project is completed to absolute perfection and all parties involved are completely satisfied.

Yvone

Yvonne

Network Alchemist

Yvonne specialises in network building within social media platform LinkedIn. She can take someone from relative obscurity to superstar status through optimisation of profiles, contact outreach and fielding endorsements.

Sean Mc

Sean

Technology Alchemist

Sean is a polymath: he served in the US Navy, has lived all over the world, and is currently pursuing his third masters degree while writing and shooting virtual reality (VR) as well as promoting the revolutionary potential and adoption of blockchain technology.

Tatiana

Tatiana

Content Alchemist

Tatiana starts with a blank canvas and writes hundreds of pages of content... before breakfast. As a former fashion model you'll also recognise Tatiana when she appears on the other side of the lens, working with husband Alberto on media projects.

Ruth

Ruth

Accounts Alchemist

Ruth is Wonder Woman with numbers: she'll solve a sudoku puzzle before you can say 'how much did that cost?'. She accounts for every Dollar, Euro, Pound, Rupee, Rupiah, Yen and Zloty that passes through Alchemy's treasury.

Alchemy is the unstoppable force of online evangelism and marketing – if you need a team who will work tirelessly (even manically?) toward a requirement – look no further. I can safely say they are in a league of their own.

Lucas Gunn, Console Group

Alastair is a true pioneer and professional when it comes to online media and marketing. His depth of high level global experience, tenacity and sense of humour prove an excellent combination to achieve great results on any given project.

Yvette Adams, The Creative Collective

Alchemy are industry experts, they keep up to date with all the latest developments in a fast moving environment. The team provides well structured advice and can organise and deliver successful campaigns on time and on budget.

Andrew Robinson

Alastair is an enigma of the digital world! As an absolute master of online marketing, he is a forward-thinking individual and a true inspiration. He taught me half of what I know without even realising it and I am extremely grateful!

James Congdon