Big data is the new oil. We use 3rd party AI and machine learning algorithms to pinpoint your specific customer profile(s) and deliver messaging to precisely those you wish to target.
This approach goes beyond demographic-based targeting and enables marketers to make data-driven decisions based on a more comprehensive analysis of user behaviour, preferences, and interactions.
In summary, AI-driven targeting leverages the power of artificial intelligence and machine learning to enhance marketing efforts. It enables marketers to move beyond broad demographics and instead focus on individualized user experiences, resulting in more effective and personalized advertising and content delivery. This approach not only improves customer engagement but also increases the likelihood of conversion and customer retention.
It takes a long time to be the best at what you do. The ten thousand hour principle holds that 10,000 hours of “deliberate practice” are needed to become world-class in any field.
Khushboo has over a decade experience managing and training teams. Her experience spans 25+ verticals giving her a wide lens to align business objectives with marketing strategies. Continuous learning ensures her strategies are ahead of the pack.
Taylor's strong management style and flare for developing key strategic messaging seamlessly blend to create a powerful marketing vision. Taylor's depth of industry experience includes; digital, radio broadcasting, tourism and events.
Prince wields boundless capabilities: crafting websites, apps, and programs using C++, C#, CSS, HTML, Java, JavaScript, PHP, Python, VB, XML, and more. When posed with challenges, his unwavering response is, "Yes, anything is possible."
Anushka is an expert in creating and executing marketing campaigns across a range of platforms. She analyses market trends, identifies audiences, and utilises multiple channels to ultimately drive brand growth and customer engagement.
Alastair has been at the forefront of the tech industry since the late 90’s: he has launched, managed and consulted to hundreds of companies. Al is a powerful strategist who combines strong management and technical experience.
Sanayaima lives at the bleeding edge of digital marketing: keeping up with fast-paced industry, identifying and commercialising new technology. San is a dynamic leader and mentor who inspires individuals to strive toward ever-higher levels of achievement.
Arpan is an expert in leveraging Google's various platforms and tools to create and manage highly effective search marketing campaigns. He specialises in optimising ad performance, enhancing search engine visibility, and maximising ROI.
Sara knows the value of a brand and evaluates the strategic roles of a variety of disciplines including: advertising, direct marketing and social media. Sara is a master of combining them to provide clarity, consistency and impact.
Priyanka develops flawless websites: ensuring they function seamlessly and look visually appealing. She has an exhaustive knowledge of programming languages and coding techniques to create user-friendly and responsive online platforms.
Navjot is a software engineer with a love for social media: she has an incredible understanding of the algorithms that drive consumer behaviour and spends her days optimising websites, media, posts and analysing interaction to get the most out of every pixel.
Agata is a master of strategy, communication and merchandising. She has led million-dollar projects that span POS, product development, market analysis, competition analysis, price strategy, web development, graphic design, product design and 360° media.
Sean is one of the original Woo-Workers recommended by WooThemes, the makers of WooCommerce which was acquired and integrated into WordPress. In other words, Sean is regarded as one of the best web designers in the world.
Alberto is a professional photographer, videographer, director, editor and drone pilot. He is a creative genius and works tirelessly until the creative project is completed to absolute perfection and all parties involved are completely satisfied.
Yvonne specialises in network building within social media platform LinkedIn. She can take someone from relative obscurity to superstar status through optimisation of profiles, contact outreach and fielding endorsements.
Sean is a polymath: he served in the US Navy, has lived all over the world, and is currently pursuing his third masters degree while writing and shooting virtual reality (VR) as well as promoting the revolutionary potential and adoption of blockchain technology.
Tatiana starts with a blank canvas and writes hundreds of pages of content... before breakfast. As a former fashion model you'll also recognise Tatiana when she appears on the other side of the lens, working with husband Alberto on media projects.
Ruth is Wonder Woman with numbers: she'll solve a sudoku puzzle before you can say 'how much did that cost?'. She accounts for every Dollar, Euro, Pound, Rupee, Rupiah, Yen and Zloty that passes through Alchemy's treasury.