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OUR METHODOLOGY

OMNICHANNEL APPROACH

Managing channels in silos is suboptimal. We engage your customers with an omnichannel approach to deliver the right message, at the right time, across all digital platforms and devices.

Omnichannel marketing is built on the idea of meeting customers where they are and delivering a consistent brand message and coherent experience across all channels.

SAMPLE OMNICHANNEL STRATEGY

CHANNEL X CUSTOMER JOURNEY MATRIX
Omnichannel Customer Journey Matrix

MEDIA SPEND

COMPARISON
Omnichannel A
FACEBOOK & GOOGLE

Consume 70% of media spend
Only penetrate 34% of Internet
Limited platforms

Omnichannel B
OMNICHANNEL

Higher reach / lower average cost
Optimum posts + media budget
Optimum platforms