WHO WE ARE
We are your all-in-one digital marketing department – highly experienced specialists in strategy, advertising, search, social media and content marketing.
WHAT WE DO
Our integrated marketing system combines powerful technology with engineering and marketing expertise to reach new customers, generate leads and improve ROI.
HOW WE DO THINGS
Most businesses put marketing channels in silos: PR, SEO, Advertising, Social etc. In reality they are overlapping and big gains come from integrating them together. The trick is getting all of these overlapping marketing channels and their respective technical details working together harmoniously… and profitably.
WHERE DOESN’T MATTER
We’re a distributed company with 18 Alchemists in 6 countries speaking 7 different languages. What brings us together is technology: both literally as we use a range of software to stay in sync, and figuratively as we love keeping up with the latest trends in technology and business.
Digital marketing channels interact with each other in various ways and should be integrated to amplify your message and introduce cost efficiencies. Our famous ‘Icecream Cone’ Venn diagram illustrates our approach:
The trick is getting all of these overlapping marketing channels and their respective technical details working together harmoniously.
WEBSITE We leverage content on the website as the core and streamline workflow across all channels to amplify your message.
SEO Continually publish pages for search engines to index; and publish on other websites to increase the popularity of each section of the website.
PPC Compete via price auction for top positions on search engine results pages, employing conversion tracking to refine according to return on investment.
SOCIAL Connect with guests using social networks to develop online communities; and engage with your audience to generate a viral word-of-mouth response.
EMAIL Make regular contact with customers via newsletters, triggered events and surveys asking them for feedback, building strong relationships.
We view your website as a sales funnel: evaluating every page on how well it’s performing its primary directive of turning clicks into customers, otherwise known as Conversion Rate Optimisation.
Learn how Ministry of Villas grew to become one of Asia’s premier luxury travel brands within 3 years.
OUR TECHNOLOGY PARTNERS
AlastairChief Epic Officer
Alastair has been at the forefront of digital marketing since the late 90’s: he has launched, managed and consulted to hundreds of companies worldwide.
SaraEnforcer of Epicness
Sara’s background is hotel management: she understands the importance of running a smooth operation and managing expectations effectively.
SanayaimaDirector of Epicness
Sanayaima lives at the bleeding edge of digital marketing: keeping up with fast-paced industry, identifying and commercialising new technology.
Emmeline is the marketing manager your company must have: she knows digital marketing like the back of her hand and is extraordinarily hard working.
Sean is Australia's #1 pro windsurfer: his passion for design and technology allows him to work anywhere in the world while on PWA World Tour.
Prince can build anything: when once asked whether a (difficult) problem can be solved he answered simply - yes of course, anything is possible.
Pooja specialises in digital marketing for the travel industry: social media marketing, search engine optimisation and content creation.