WHO WE ARE
We are an elite digital marketing unit – soldiers of fortune – highly-accomplished experts in strategy, advertising, search, social media and content marketing. If you have a marketing problem, if no one else can help, and if you can find us, maybe you can hire… the Alchemy-Team.
WHAT WE DO
Successful online marketing (a.k.a. digital alchemy) requires a combination of art and science with intense attention to detail. Our integrated marketing approach combines powerful technology with engineering and marketing expertise to reach new customers, turbo-charge growth and improve ROI.
HOW WE DO THINGS
Most businesses put marketing channels in silos: PR, SEO, Advertising, Social etc. In reality they overlap and big gains come from integrating them. The trick is to get these overlapping marketing channels and their respective technical details working together harmoniously… and profitably.
WHERE DOESN’T MATTER
We’re a distributed company with 12 Alchemists in 6 countries speaking 7 different languages. What brings us together is technology: both literally as we use a range of software to stay in sync, and figuratively as we love keeping up with the latest trends in technology and business.
Digital marketing channels interact with each other in various ways and should be integrated to amplify your message and introduce cost efficiencies.
Our famous ‘Icecream Cone’ Venn diagram best illustrates our integrated approach, and core marketing services.
The performance of your website reflects the strength of your brand: it is your marketing core, the heart of your business.
Search engine optimisation is not black magic. Nor is it rocket science. SEO is a logic puzzle: comprising thousands of pieces.
Pay per click advertising must be cash flow positive: we help you develop PPC strategies and optimise campaigns to maximise profitability.
Social media is your creative amplifier: the most effective way to tell your story and inspire both new and existing customers.
Email marketing is highly effective: direct, low cost, precise, quickly executed and solicits immediate action from loyal customers.
Attention is the first step of the AIDA principal: we only have a split second to grab the attention of customers online.
Then we need to secure their interest: content that gets straight to the point explaining how your service benefits their interests.
Pure, subliminal, raw emotion: success is achieved when your advertising really connects – and gives people an insatiable desire.
The final, subtle step – action: the ultimate goal is to turn clicks into customers and this step is make-or-break!
Learn how we helped Ministry of Villas become one of Asia’s leading luxury travel brands in just 3 years.
OUR TECHNOLOGY CAPABILITIES
AlastairChief Epic Officer
Alastair has been at the forefront of digital marketing since the late 90’s: he has launched, managed and consulted to hundreds of companies worldwide.
SaraEnforcer of Epicness
Sara’s background is hotel management: she understands the importance of running a smooth operation and managing expectations effectively.
SanayaimaDirector of Epicness
Sanayaima lives at the bleeding edge of digital marketing: keeping up with fast-paced industry, identifying and commercialising new technology.
Sean is Australia's #1 pro windsurfer: his passion for design and technology allows him to work anywhere in the world while on PWA World Tour.
Prince can build anything: when once asked whether a (difficult) problem can be solved he answered simply - yes of course, anything is possible.