First
WHO = AI-Driven Targeting
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Big data is the new oil. We use 3rd party AI and machine learning algorithms to pinpoint your specific customer profile(s) and deliver messaging to precisely those you wish to target.
WHAT = Sequential Messaging
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People buy on emotion and justify with logic. We tell your story as a sequence throughout your customers’ journey with incentives to take action so good, they’d feel stupid if they don’t.
WHEN = Omnichannel Approach
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Managing channels in silos is suboptimal. We engage your customers with an omnichannel approach to deliver the right message, at the right time, across all digital platforms and devices.
WHERE = Marketing Operating System
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Visibility provides clarity. We develop a Marketing Operating System to execute your marketing plan and show when campaigns are running where and how they are performing.
WHY = Financial Accountability
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A budget doesn’t restrict; it empowers. We define and configure your goals and constraints to develop a detailed financial budget and report monthly KPI’s, revenue and ROI against the plan.
HOW = Digital Marketing Pod
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Every marketing team requires two things: expertise and execution. Alchemy is are an elite digital marketing force who executes digital marketing operations as an extension of your in-house team.
SEQUENTIAL MARKETING
INTEGRATED MARKETING ON STEROIDS
AMPLIFY YOUR MESSAGE
Sequential marketing is communicating across different channels in a logical sequence with a consistent identity. It requires a powerful, unifying strategy and technical attention to detail. It’s not for the faint of heart.
IN THEORY
A CUSTOMER JOURNEY IS LINEAR
IN REALITY
IT’S COMPLICATED
THE ANSWER
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After this, there is no turning back. Register to download our blueprint and we’ll show you how deep the rabbit-hole goes.
SUCCESS STORY
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Schedule a call to ask how we helped Ministry of Villas become one of Asia’s leading luxury travel brands with sequential marketing.
OUR TECHNOLOGY CAPABILITIES
10000
Hours
Experience
It takes a long time to be the best at what you do. The ten thousand hour principle holds that 10,000 hours of “deliberate practice” are needed to become world-class in any field.
Alastair
Chief Epic Officer
Alastair has been at the forefront of digital marketing since the late 90’s: he has launched, managed and consulted to hundreds of companies. Al is a powerful strategist who combines strong management and technical experience to map a creative business vision.
Sanayaima
Chief Operations Officer
Sanayaima lives at the bleeding edge of digital marketing: keeping up with fast-paced industry, identifying and commercialising new technology. San is a dynamic leader and mentor who inspires individuals to strive toward ever-higher levels of achievement.
Prince
Chief Technology Officer
Prince wields boundless capabilities—crafting websites, apps, and programs using C++, C#, CSS, HTML, Java, JavaScript, PHP, Python, VB, XML, and more. When posed with challenges, his unwavering response is, "Yes, anything is possible."
Khushboo
Chief Marketing Alchemist
Khushboo has over a decade experience managing and training teams. Her experience spans 25+ verticals giving her a wide lens to align business objectives with marketing strategies. Continuous learning ensures her strategies are ahead of the pack.
Agata
Strategy Alchemist
Agata is a master of strategy, communication and merchandising. She has led million-dollar projects that span POS, product development, market analysis, competition analysis, price strategy, web development, graphic design, product design and 360° media.
Sean
Design Alchemist
Sean is one of only a handful of official Woo-Workers recommended by WooThemes, the makers of WooCommerce. In other words, Sean is regarded as one of the best WordPress designers in the world and after we show you his work we're sure you'll agree.
Navjot
Social Alchemist
Navjot is a software engineer with a love for social media: she has an incredible understanding of the algorithms that drive consumer behaviour and spends her days optimising websites, media, posts and analysing interaction to get the most out of every pixel.
Tatiana
Content Alchemist
Tatiana starts with a blank canvas and writes hundreds of pages of content... before breakfast. As a former fashion model you'll also recognise Tatiana when she appears on the other side of the lens, working with husband Alberto on media projects.
Alberto
Media Alchemist
Alberto is a professional photographer, videographer, director, editor and drone pilot. He is a creative genius and works tirelessly until the creative project is completed to absolute perfection and all parties involved are completely satisfied.
Sean
Technology Alchemist
Sean is a polymath: he served in the US Navy, has lived all over the world, and is currently pursuing his third masters degree while writing and shooting virtual reality (VR) as well as promoting the revolutionary potential and adoption of blockchain technology.
Yvonne
Network Alchemist
Yvonne specialises in network building within social media platform LinkedIn. She can take someone from relative obscurity to superstar status through optimisation of profiles, contact outreach and fielding endorsements.
Sara
Brand Alchemist
Sara runs Ministry of Villas: she knows the value of a brand and evaluates the strategic roles of a variety of disciplines including: advertising, direct marketing and social media. Sara is a master of combining them to provide clarity, consistency and impact.
Ruth
Accounts Alchemist
Ruth is Wonder Woman with numbers: she'll solve a sudoku puzzle before you can say 'how much did that cost?'. She accounts for every Dollar, Euro, Pound, Rupee, Rupiah, Yen and Zloty that passes through Alchemy's treasury.
Taylor
Marketing Advisor
Taylor's strong management style and flare of developing key strategic messaging seamlessly blend to create a powerful marketing vision for a diverse range of companies. Taylor's depth of industry experience includes; radio broadcasting, tourism and directing large scale events.