Businesses: we work with you to create campaigns with impact and tell stories that connect with customers – then execute your digital marketing campaigns across multiple channels.
Agencies: we act as an extension of your creative team and execute your clients’ digital marketing campaigns across multiple channels – using white-label reporting customised to fit your brand.
DIGITAL MARKETING SERVICES
Digital marketing channels interact with each other in various ways and should be integrated to amplify your message and introduce cost efficiencies.
Our famous ‘Icecream Cone’ Venn diagram best illustrates our integrated approach, and core marketing services.
The performance of your website reflects the strength of your brand: it is your marketing core, the heart of your business.
Search engine optimisation is not black magic. Nor is it rocket science. SEO is a logic puzzle: comprising thousands of pieces.
Pay per click advertising must be cash flow positive: we help you develop PPC strategies and optimise campaigns to maximise profitability.
Social media is your creative amplifier: the most effective way to tell your story and inspire both new and existing customers.
Email marketing is highly effective: direct, low cost, precise, quickly executed and solicits immediate action from loyal customers.
Attention is the first step of the AIDA principal: we only have a split second to grab the attention of customers online.
Then we need to secure their interest: content that gets straight to the point explaining how your service benefits their interests.
Pure, subliminal, raw emotion: success is achieved when your advertising really connects – and gives people an insatiable desire.
The final, subtle step – action: the ultimate goal is to turn clicks into customers and this step is make-or-break!
01Alchemy is the unstoppable force of online evangelism and marketing – if you need a team who will work tirelessly (even manically?) toward a requirement – look no further. I can safely say they are in a league of their own.Lucas Gunn
Alastair is a true pioneer and professional when it comes to online media and marketing. His depth of high level global experience, tenacity and sense of humour prove an excellent combination to achieve great results on any given project.Yvette Adams
01Alchemy are industry experts, they keep up to date with all the latest developments in a fast moving environment. The team provides well structured advice and can organise and deliver successful campaigns on time and on budget.Andrew Robinson
Alastair is an enigma of the digital world! As an absolute master of online marketing, he is a forward-thinking individual and a true inspiration. He taught me half of what I know without even realising it and I am extremely grateful!James Congdon