SOCIAL
MEDIA
MARKETING

Social media marketing isn’t just about talking to people, it’s about talking with people: interacting with customers to generate new business through word-of-mouth.

You need someone creative with a passion for communication to interact with all demographics, young and old, someone who understands your business and keeps up with the latest technology.

Social Media Management Periodic Table

SOCIAL MEDIA MARKETING – SMM – EXPLAINED

Engagement SMM Factors

Social media management engagement factors boil down to authenticity and desire.

REACH

Ra | AUDIENCE

Target the most relevant audience to ensure a strong response.

Rf | FRIENDS

Where possible include friends of your audience in your targeting to encourage discussion.

Rs | SCHEDULE

Schedule your posts to reach your audience at the time they are online.

ENGAGEMENT

Eb | BOOSTING

When a post is performing well organically, boost the post to extend the reach and multiply engagement.

Er | RELEVANCE

Ensure your post is relevant to what you have to offer.

Ea | ATTRIBUTION

Analyse what impact different posts have on each other over the customers’ buying cycle and attribute some value from the conversion to posts engaged early on in the buying cycle.

Keep Calm and Engage Fans

Profitable SMM Factors

Profitable social media management boil down to AIDA: attention, interest, desire, action.

ATTENTION

Am | MEDIA

Use a variety of media (images / video) to capture the attention of your audience.

Ac | CALL TO ACTION

Use suggestive wording that urges the follower to click through to your website for more information.

Au | URL SHORTENER

Use a URL shortener when adding links to posts with limited characters (e.g. Twitter) to maximise the space available.

INTEREST

Il | LANDING PAGE

Ensure your landing page continues with the content displayed on the social media platform so that you can maintain interest.

Id | DETAILS

Provide more detail into the topic to demonstrate expertise and win the customer’s confidence.

DESIRE

Dh | HERO IMAGE

Utilise the full width of your website to turn the landing page into a showcase event – use large images (i.e. known as ‘Hero Shots’) to create an emotional response.

Dd | SELL THE DREAM

Use imagery to ‘sell the dream’ – visually describe the key benefit of every product with a stunning image of every feature (i.e. make them big).

ACTION

Ac | CART

Ensure the maximum number of steps a guest must take to place an order from the product page is 3 – ‘Add to Cart’ > ‘Customer Details’ >‘Checkout’.

SOCIAL MEDIA MARKETING SERVICES

ESSENTIAL SMM

$ 1,000

Per Month
  • 5 Twitter / LinkedIn updates
  • 25 Facebook posts
START

ADVANCED SMMMost Popular

$ 2,000

Per Month
  • 10 Twitter / LinkedIn updates
  • 25 Facebook / Google+ posts
  • 50 Pinterest / Instagram pins
  • Spam removal
START

ULTIMATE SMM

$ 5,000

Per Month
  • 50 Twitter / LinkedIn updates
  • 250 Facebook / Google+ / Tumblr posts
  • 500 Pinterest / Instagram / Flickr pins
  • Spam removal
  • Reply to comments
  • Grassroots prospecting
  • Custom infographics
START

01ALCHEMY is the unstoppable force of online evangelism and marketing – if you need a team who will work tirelessly (even manically?) toward a marketing requirement – look no further. I can safely say that 01ALCHEMY is in a league of their own.

Lucas Gunn

Alastair is a true pioneer and professional when it comes to online media and marketing. His depth of high level global experience, tenacity and sense of humour prove an excellent combination to achieve great results on any given project.

Yvette Adams

01ALCHEMY are industry experts, they keep up to date with all the latest developments in a fast moving environment. The team provides well structured advice and can organise and deliver successful campaigns on time and on budget.

Andrew Robinson

Alastair is an enigma of the digital world! As an absolute master of online marketing, he is a forward-thinking individual and a true inspiration. He taught me half of what I know without even realising it and I am extremely grateful!

James Congdon