Social media marketing isn’t just about talking to people, it’s about talking with people: interacting with customers to generate new business through word-of-mouth.
You need someone creative with a passion for communication to interact with all demographics, young and old, someone who understands your business and keeps up with the latest technology.
SOCIAL MEDIA MARKETING – SMM – EXPLAINED
Engagement SMM Factors
Social media management engagement factors boil down to authenticity and desire.
Ra | AUDIENCE
Target the most relevant audience to ensure a strong response.
Rf | FRIENDS
Where possible include friends of your audience in your targeting to encourage discussion.
Rs | SCHEDULE
Schedule your posts to reach your audience at the time they are online.
Eb | BOOSTING
When a post is performing well organically, boost the post to extend the reach and multiply engagement.
Er | RELEVANCE
Ensure your post is relevant to what you have to offer.
Ea | ATTRIBUTION
Analyse what impact different posts have on each other over the customers’ buying cycle and attribute some value from the conversion to posts engaged early on in the buying cycle.
Profitable SMM Factors
Profitable social media management boil down to AIDA: attention, interest, desire, action.
Am | MEDIA
Use a variety of media (images / video) to capture the attention of your audience.
Ac | CALL TO ACTION
Use suggestive wording that urges the follower to click through to your website for more information.
Au | URL SHORTENER
Use a URL shortener when adding links to posts with limited characters (e.g. Twitter) to maximise the space available.
Il | LANDING PAGE
Ensure your landing page continues with the content displayed on the social media platform so that you can maintain interest.
Id | DETAILS
Provide more detail into the topic to demonstrate expertise and win the customer’s confidence.
Dh | HERO IMAGE
Utilise the full width of your website to turn the landing page into a showcase event – use large images (i.e. known as ‘Hero Shots’) to create an emotional response.
Dd | SELL THE DREAM
Use imagery to ‘sell the dream’ – visually describe the key benefit of every product with a stunning image of every feature (i.e. make them big).
Ac | CART
Ensure the maximum number of steps a guest must take to place an order from the product page is 3 – ‘Add to Cart’ > ‘Customer Details’ >‘Checkout’.
SOCIAL MEDIA MARKETING SERVICES
$ 1,000Per Month
- 5 Twitter / LinkedIn updates
- 25 Facebook posts
ADVANCED SMMMost Popular
$ 2,000Per Month
- 10 Twitter / LinkedIn updates
- 25 Facebook / Google+ posts
- 50 Pinterest / Instagram pins
- Spam removal
$ 5,000Per Month
- 50 Twitter / LinkedIn updates
- 250 Facebook / Google+ / Tumblr posts
- 500 Pinterest / Instagram / Flickr pins
- Spam removal
- Reply to comments
- Grassroots prospecting
- Custom infographics
01Alchemy is the unstoppable force of online evangelism and marketing – if you need a team who will work tirelessly (even manically?) toward a requirement – look no further. I can safely say they are in a league of their own.Lucas Gunn
Alastair is a true pioneer and professional when it comes to online media and marketing. His depth of high level global experience, tenacity and sense of humour prove an excellent combination to achieve great results on any given project.Yvette Adams
01Alchemy are industry experts, they keep up to date with all the latest developments in a fast moving environment. The team provides well structured advice and can organise and deliver successful campaigns on time and on budget.Andrew Robinson
Alastair is an enigma of the digital world! As an absolute master of online marketing, he is a forward-thinking individual and a true inspiration. He taught me half of what I know without even realising it and I am extremely grateful!James Congdon