DIGITAL
MARKETING
STRATEGY

At first glance, the online marketplace looks very complicated with millions of websites, potential strategies and technologies to consider. However there is a simple way of breaking it down into components.

Your business needs a clear digital marketing strategy that is easy to understand and execute: a blueprint to grow the online component of your business. Let’s start with the three ways people visit a website.

Integrated Digital Marketing Strategy

DIGITAL MARKETING STRATEGY EXPLAINED

DIRECT

The strength of direct traffic reflects the strength of the brand. Website design, functionality and direct communication all contribute to a website’s success.

ONLINE

Online

You need to turn your website into a sales funnel: make it easy for customers to find information, interact or purchase, visit again and encourage them to invite friends and family.

OFFLINE

Offline

You need to direct guests to the website via PR, television, print and outdoor advertising: integrate online and offline marketing by using the website as the call-to-action or point-of-sale.

EMAIL

Email

You need to make regular contact with customers: via newsletters, triggered events and surveys asking them for feedback, as well as sponsoring 3rd party email campaigns.

REFERRAL

The largest of the three channels for variety and the toughest to develop, referral sources present the biggest challenges / opportunities.

SOCIAL

Social

You need someone creative with a passion for communication: to interact with all demographics, young and old, someone who understands your business and keeps up with the latest technology.

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AFFILIATE

Affiliate

You need to build a commission program: develop strong commercial partnerships and/or join one or more large affiliate networks and pay a commission to affiliates who promote your business.

DEALS

Deals

You need to negotiate advertising space with 3rd parties that have a common audience: enhance value by infusing content, social interaction and your brand into their business.

SEARCH

Most browser sessions begin with someone searching for something, making Search Engine Marketing the most important marketing channel.

SEO

SEO

You need someone with intense attention to detail to structure your website, the content displayed on your website, and the links that point to your website in order to arrange the pieces of the puzzle in the most efficient way possible.

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PPC

PPC

You need someone with intense attention to detail to structure your Google Adwords and Bing Ads accounts, target the right audience with the right keywords, using the best ads in the most efficient way possible.

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DISPLAY

Display

You need to extend brand awareness and zero in on target markets with display and remarketing campaigns. There are an infinite number of ways to overlap different technology and channels to amplify your brand.

DIGITAL MARKETING STRATEGY SERVICES

ESSENTIAL DMS

$ 5,000

One Day
  • One-hour consultation
  • Marketing channel audit
  • Basic digital marketing strategy
START

ADVANCED DMSMost Popular

$ 10,000

One Week
  • Two one-hour consultations
  • Marketing channel audit
  • Complex digital marketing strategy
  • Basic digital marketing financial model
  • Integrated marketing channel playbook
START

ULTIMATE DMS

$ 25,000

One Month
  • Five two-hour consultations
  • Marketing channel audit
  • Complex digital marketing strategy
  • Complex digital marketing financial model
  • Integrated marketing channel playbook
  • Website design / development plan
  • Social media marketing schedule
  • Search engine marketing plan
START

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Alastair is a true pioneer and professional when it comes to online media and marketing. His depth of high level global experience, tenacity and sense of humour prove an excellent combination to achieve great results on any given project.

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01ALCHEMY are industry experts, they keep up to date with all the latest developments in a fast moving environment. The team provides well structured advice and can organise and deliver successful campaigns on time and on budget.

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